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The Bachelor of Business Administration (BBA) program is designed to develop strong managerial, leadership, and entrepreneurial skills at the undergraduate level. The course provides a solid foundation in business management, finance, marketing, human resources, operations, and organizational behavior, preparing students for the dynamic corporate and business environment.
Through a combination of academic learning and practical exposure, students gain the ability to understand business functions, analyze organizational challenges, and apply management principles effectively.
The BBA curriculum covers core business and management subjects such as principles of management, financial management, marketing management, human resource management, operations management, business economics, entrepreneurship, and business analytics. The program emphasizes experiential learning through case studies, group discussions, presentations, internships, and industry-oriented projects.
Students are trained to develop managerial competence, teamwork abilities, and problem-solving skills. The course prepares graduates for entry-level managerial roles in corporate organizations, startups, sales and marketing, human resources, operations, and business development, and also provides a strong academic foundation for pursuing higher studies such as MBA and other professional programs.